Steakhouse Poster – Distressed Typography Design

Type: Advertising Poster / Texture Design Tools: Adobe Photoshop Objective: The purpose of this concept project was to create a poster design for a steakhouse restaurant using a custom distressed aesthetic. The goal was to simulate a rugged, worn-in look that matches the brand’s rustic and bold character — ideal for barbecue or grill-style establishments. My Role: I designed the entire poster layout in Adobe Photoshop, focusing on crafting a distressed type treatment that gives the headline a scratched, aged texture. This technique adds personality and authenticity to the overall branding. Design Approach: The font was manually weathered and layered with textured brushes and overlays to create a natural, vintage feel. I paired this with earthy tones, rough backgrounds, and bold imagery to support the steakhouse theme and appeal to the target audience. Result: The final piece successfully captures the rugged charm and bold flavor associated with steakhouse dining. It highlights my ability to create custom textures, work with typography as a design element, and build brand-consistent advertising visuals.